The change in season offers us a chance to get out there and spend our hard-earned cash on revamping our wardrobes. This summer the focus is on simplistic styles mixed with vivid colours and clashing patterns. Lightweight and breezy - the perfect summer vibe!
Most men - if they dare to wear colour at all – will choose to coordinate it perfectly with a basic white, navy or black base. This season is about totally kicking that concept to the kerb and throwing on some perfectly mismatched colours and patterns! If you get it right, you're really onto something eye-catching, extravagant but yet simplistic!
THE FLORAL SHIRT
There’s no mistaking that this summer has seen a resurgence in floral short-sleeved shirts (and I don’t mean the type you’d see Alfie Moon donning!). Every major brand out there are churning out floral patterns like there’s no tomorrow, so get on trend!
THE BUDGIE SMUGGLERS
Summer’s here which means it’s time to dust off your swimsuit and hit the pool or seaside. Banana hammocks, lolly bags, budgie smugglers – whatever you call them; more and more men are reaching for these bulgetastic beauties (and we’re not complaining!). However, it’s worth pointing out that if you lack confidence in your 2018 beach-bod then there are flattering alternatives out there such as vivid coloured short-shorts. Everyone’s a winner.
Are you still on the fence? The iconic style has made an updated comeback for 2018 and it seems as though everyone is on-board! The diverse styles of rounded sunglasses available mean you can rock as outrageous or as unassuming a look as you like. Wear them with anything to achieve a timeless look. Make a spectacle this summer!
Lads, the sun’s a killer! There’s no two-ways about it. Luckily for us, the geniuses at men’s skincare range; Jack Black have got us covered. Their Oil-Free Sun Guard SPF 45 Sunscreen forms a barrier of protection and stays on during intense physical activity in and out of the water. So make sure you lube up and protect yourself!
GET INTO THE GROOM
According to a survey conducted by Cosmopolitan Magazine and AskMen, a whopping 95 per cent of men groom their body hair. So if you still think trimming your pubes is prissy, well, you’re on your own, mate! The new Philips OneBlade Face + Body all in one tool is a must-have gents - so grab hold of yours now!